The Coach

Hugh is an ordinary person, with perhaps an extra dose of curiosity and interest in the success of others.

He enjoys unraveling how humans actually work rather than how we think they should work. He connects his own experiences and observations with scientific evidence, and long-standing human vaults of knowledge (religions, schools of thoughts, and scientific areas of inquiry) in order to try to build better models of the goals, patterns and passions of each individual that he works with.

He has worked in a variety of positions as a brand and identity designer, a stay-at-home parent, a teacher, a researcher and a cycling guide.